Jan 4, 2025
Eqqualberry exhibited at Cosmoprof North America in Miami, and Beaver XP built the booth. Rather than a conventional beauty stand, the concept was a smoothie cart: a bright yellow vending structure with a striped awning, cart wheels, and a Glow Smoothie Bar counter, built to read as a food stand from halfway down the aisle.
The Miami edition draws a different buyer mix than the Las Vegas show, with heavy attention from Latin American distributors and retailers. On a floor like that, a booth that breaks the expected format is what gets people to stop. The cart silhouette did that work, while the back wall and side shelving handled the practical job of holding product at browsing height.
Behind the retail face we built a seating and meeting area at the rear of the stand, so the team could hold buyer conversations without giving up display frontage. That trade-off between selling space and meeting space is usually what decides how a compact beauty booth performs across a multi-day run.
Beaver XP is a Southern California-based exhibit house building for clients at shows across the US. If you are planning for Cosmoprof Miami, Las Vegas, or another beauty trade show, get in touch with our team early to talk through concept, schedule, and budget.
