Jan 4, 2025
Eqqualberry came to Cosmoprof North America in Miami with a concept that had nothing to do with a typical beauty stand: a smoothie cart. A bright yellow vending structure, a Glow Smoothie Bar counter and a product wall, all meant to read as a food stand from halfway down the aisle.
A playful shape like that only works if it is built with real precision. Here is how it came together in our La Mirada shop before it ever reached Miami.
Carpentry: rounded corners, deep niches
The cart form is all soft radii. Our carpenters framed the arched canopy and the rounded counter ends, then skinned them in bent plywood so every curve runs clean from top to floor. The long back wall was built as a run of deep display niches with recessed light boxes above, sized so product sits at browsing height.
The back wall and cart counter in raw plywood. Parts are labeled by color zone, so finishing crews know exactly what goes yellow and what stays white.
Finish and warehouse pre-setup
Every part was finished in the brand’s yellow, with crisp white inside the niches and the rear room. We then assembled the whole stand in our warehouse: canopy, counter, display wall and storage room together, at full size. That is where we check seams, color consistency across panels and how the counter doors and shelves fit, while fixing anything still costs minutes instead of show hours.
Full pre-setup in our warehouse. The yellow reads as one continuous surface across every panel joint.
On the floor in Miami
The Miami edition draws a different buyer mix than the Las Vegas show, with heavy attention from Latin American distributors and retailers. On a floor like that, the cart silhouette is what got people to stop, while the back wall shelving and a rear seating area handled product display and buyer meetings.
Planning for Cosmoprof Miami, Las Vegas or another beauty trade show? Talk to our team early about concept, schedule and budget.
