Jan 4, 2025
K-beauty keeps landing in the U.S. with more ambition every season, and SKIN1004 gave us one of the cleaner briefs of the year: build a stand in Orlando that feels like the brand’s product does — quiet, precise, and about the ingredient rather than the noise. Beaver XP took it end to end: design development, carpentry and millwork, large-format graphic production, freight, and on-site installation.
The whole design hangs on a single anchor. A full-height arched dome carrying deep-ocean imagery sits inside a curved white wall with dimensional SKIN1004 lettering, and everything else was deliberately held back so the dome and the product carry the booth. An oval island table in soft grey-blue was sized so buyers could walk the full ring of product without crowding each other, and slim column pedestals step the hero SKUs up to eye level.
Two details did most of the work on the floor. Sculptural white coral forms at the dome’s base carry the brand’s nature story without a single line of explanatory graphic — visitors read it before they read any copy. And a freestanding rotating wheel with fitted product trays gave attendees a reason to stop, turn something, and pick a product up. Interaction beats signage every time.
Overhead, a suspended circular fabric ring pulled the brand above the sight line of every neighbouring stand, which is what keeps a mid-size booth findable from the far end of a crowded hall. The wall graphics and the dome panel were printed in our own shop and fitted to the millimeter — on a graphic that large, a two-millimeter gap at the seam is the thing everyone sees.
The booth was fabricated and fully staged at our La Mirada, California shop before a single crate shipped, then trucked to Orlando and installed by the same crew that built it. That is the part that does not show up in photos and matters most on move-in day.
Planning a beauty or retail-style activation for your next U.S. show? Beaver XP handles design, fabrication, graphics, freight, and install as one coordinated scope. Reach out to our team to start planning your next build.
