The Most Exciting Booths and Trends from SXSW Trade Show

The SXSW trade show is unlike any other. It’s where innovation meets culture, where startups share the stage with global powerhouses, and where experiential marketing isn’t just encouraged it’s expected. Hosted annually in Austin, Texas, SXSW (South by Southwest) is known for bringing together a unique mix of technology, film, music, and branding in a multi-sensory celebration of what’s next.